Founder and CEO, Kendal Netmaker, grew up on Sweetgrass First Nation, Saskatchewan.
He was single-parented, came from a low-income family and had little opportunity to be involved in any extra-curricular activities as a youth. It wasn't until in elementary when he had met a life-long friend from South Africa who literally changed his life forever. His friend noticed Kendal was skilled in soccer and wondered why he wasn't playing on the same sports teams that he was playing on. Kendal had told his friend that he had no way of paying the registration fees and had no means traveling to and from the games/practices.
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